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The Association of Master Trainers
The members of the Association of Master Trainers provide facilitator training, certification and community support in the LEGO® SERIOUS PLAY® Method.
The purpose is to deliver a uniform and high quality training of new facilitators in the LEGO® SERIOUS PLAY® Method regardless of language or geographical location and do it in a way that protects, maintains and further the method’s integrity and high quality.

Frequently Asked Questions about LEGO® Serious Play®!
Q: When was LEGO® Serious Play® developed?
A: LEGO® Serious Play® was launched end of 2001. The idea to use LEGO® bricks for business purposes saw its first light in 1995. From 1995 – 1999 Bart Victor, Johan Roos and the owner of the LEGO® COMPANY, Kjeld Kirk Kristiansen, experimented with the idea. In 1999 Robert Rasmussen accepts a request to take charge of the development, which resulted in the completion of version 1.0 of the LEGO® Serious Play® method in 2001, driven and managed by Robert Rasmussen.
In 2002 version 1.0 was ready for launch by Executive Discovery LLC.
Q: What is the difference between LEGO® Serious Play® version 1.0 and version 2.0?
A: Version 1.0 consists of a 3-step skills building section and three applications; Real Time Identity for YOU (1/2 day ws.), Real Time Strategy for the Team (1 day ws.) and Real Time Strategy for the Enterprise (2 day ws.). The goal of the facilitator training programs for version 1.0 was to enable them to sell and deliver these three applications mentioned above.
Version 2.0 developed the LEGO® Serious Play® method into a methodology that enables the facilitator to design customized workshops for a wide range of applications and for workshops of varying length (2 hrs. to 2 days). It does this by creating a modular system consisting of a 4 step Core Process and 7 Application Techniques. Version 2.0 still includes the three applications developed for version 1.0, but it makes them more flexible by composing them based on the 4- step Core Process and the 7 Application Techniques.
The 2.0 version of LEGO® Serious Play® is what is described in the book “Building a Better Business Using the LEGO® Serious Play® Method” by Per and Robert (Wiley, 2014, New Jersey).
Q: Who can use offer services and programs based on and version 2.0?
A: A facilitator that has completed the facilitator-training program offered by the Association of Master Trainers
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